What’s the big deal about finding your niche? It just sounds so limiting… Well, to most of the people I speak with, yes, it does.
Ironically, when I’m talking to someone who has already found their niche, it’s clear that it frees them up tremendously, and creates more success than they expected. Why is that? As Jesse Koren and Sharla Jacobs say in their Rejuvenate Your Practice trainings, “If you want to get rich, find your niche!” And, suppose you decide to “try it on” and see if it can work for you, how do you go about finding your niche?
Law of Attraction #1: Where the Law of Attraction meets the Law of Action
Because I travel in holistic circles, I hear quite a bit about the “law of attraction.” I hear far less about the “law of action.”
In Texas, they would question if you might be “All hat and no cattle.” I just want you to “talk the talk AND walk the walk.”
When I look at the spirit-based celebs, like Rev. Michael Bernard Beckwith, Deepak Chopra, and Eckhart Tolle, as well as health-based celebs like Dr. Oz and Dr. Andrew Weil, it is clear that there is more to the law of attraction than sitting still and “attracting” your desired results. They use established business tools and techniques to reach new audiences on a regular basis.
What Does Archery Have To Do With It?
While I was in Texas visiting our national Holistic Chamber of Commerce (HCC) members in Austin and San Antonio (and points in between), I enjoyed experiencing, firsthand, the similarities and differences in the ways we interpret holistic health – mentally, physically, spiritually, environmentally.
While there, I said ‘yes!’ to an archery lesson… and learned that, just like in business, there are many elements involved in being successful in archery. Among them, equipment, wind (speed and direction), and keeping a solid stance play important roles. It’s also necessary to stretch new muscles and expand beyond my comfort zone.
Everything I Need to Know about Business I Learned from… Computer Solitaire?!
I have a guilty pleasure… I play computer solitaire. When I need a break from concentrating on the task at hand, it’s just a too-easy way to step aside and re-focus.
While it’s an exaggeration that I’ve learned everything I know about business from this simple game, it’s taught me a few things. The main thing I’ve figured out is that there’s more than one way to win. In computer solitaire, you can win the hand, of course.
Why do you do what you do? Why did you start your practice as an acupuncturist, chiropractor, nutritionist, sound therapist, intuitive counselor, or …?
Is it because you wanted to help others? Do you still want to help others? Despite the stress and work of being a solo practitioner or sole proprietor?
Now, do you want to share your message of health and healing for the mind-body-spirit-planet? Do you want to make money? Do you want both?