Massaging the Details
Do you every have an idea, or find a product/service that you just love, and want to share it with everyone? What do you do when they don't "get it" right away?
When I know I'm on the right track, because people have started signing up already, and I just want to help more people see the value and benefits of the offer, it's time to "massage" the details!
Whether it's reviewing the copy used to tell others about the product/service or looking at where I've put the word out already (and new places to get it posted), I spend time considering my early choices and finetuning the message so that it's clear to everyone why they would want to participate.
As an example, it's mid-May 2014 and our HCC Leadership Retreat is on schedule for June 20th-22nd. We have a strong group already registered and we are excited to create powerful conversations and collaborations. Still, this is different from the typical weekend event and we aren't using a list of big-name speakers because we want everyone to have time to talk about how to make new ideas work. We want to develop real relationships that extend back in to our businesses, communities and the world us. The agenda is taking shape by looking at the strengths and interests of those attending.
How do you massage the details to get the word out further and faster when you know it's worthwhile?
How Do We Heal Our Health Care System?
Having recently read the March 4th Special Report edition of TIME Magazine, “Why Medical Bills are Killing Us” by Steven Brill, I see the issue from a different perspective. Clearly, the problem is far larger than most of us would like to think.
Underlying it all are two concerns:
Main Street is broken in terms of health and wellness (consider our high obesity, diabetes, heart disease and cancer statistics), and we wait until we are really sick to see a doctor or go to the hospital.
Wall Street and big business are broken in terms of making choices that balance short-term results and long-term consequences (consider the recent economic meltdown).
A B C
Most of you know me as a public person and probably think of me as an extrovert. On weekends, I am often curled up at home with a good book. This got me to considering how opposites work together in building a holistic business...
A. Accept the paradox. Appreciate it.
>Introvert or extrovert. Humility with promotion. Fast and slow. Action and patience. Strength and vulnerability. Is there an area where you have two seemingly contrasting traits/tendencies and/or choices?
B. Blend and balance the contrasts.
>Some circumstances will call for one. Other times will call for the other. And periodically you will need both at the same time.
C. Choose wisely.
>What did you do last time? How did it work? Are you in a position where consistent repetition will be your best action because it builds momentum, or where it is time to try something entirely new?
What’s the big deal about finding your niche? It just sounds so limiting… Well, to most of the people I speak with, yes, it does.
Ironically, when I’m talking to someone who has already found their niche, it’s clear that it frees them up tremendously, and creates more success than they expected. Why is that? As Jesse Koren and Sharla Jacobs say in their Rejuvenate Your Practice trainings, “If you want to get rich, find your niche!” And, suppose you decide to “try it on” and see if it can work for you, how do you go about finding your niche?
Law of Attraction #1: Where the Law of Attraction meets the Law of Action
Because I travel in holistic circles, I hear quite a bit about the “law of attraction.” I hear far less about the “law of action.”
In Texas, they would question if you might be “All hat and no cattle.” I just want you to “talk the talk AND walk the walk.”
When I look at the spirit-based celebs, like Rev. Michael Bernard Beckwith, Deepak Chopra, and Eckhart Tolle, as well as health-based celebs like Dr. Oz and Dr. Andrew Weil, it is clear that there is more to the law of attraction than sitting still and “attracting” your desired results. They use established business tools and techniques to reach new audiences on a regular basis.