Written to inspire, motivate, and share ideas for building your business, these are Camille’s “lessons learned.”
If you want to sign up more customers, clients and/or patients, this is the one for you! Do you feel like you are putting yourself out there but can't figure out why people haven't signed up yet?
There are two critical keys to make sure your marketing works well!
1. When people are looking for the product/service/event that you offer, will they find you?
2. When they find you, will they know how to sign up?
Sure, your website offers a free gift in exchange for their email address... But what if someone is ready to buy now? What if they don't want to get on another email list? And do you even send emails to those who do sign up for your free gift?
The Mindful Marketer knows that, to help people, you have to make it easy for them to buy. Sometimes, you first have to help people know why they want to buy. Sometimes, they are ready and they just need your number (or email) or an easy-to-see "click here" "sign up now" button, and make sure that your links work).
No doubt about it, we’re living in a new world… especially when it comes to networking.
We used to be able to just go to a once monthly meeting of our local chapter of the Holistic Chamber of Commerce (or any other of a handful of networking groups) to connect with people.
Now, we are using social media and Zoom for the majority of our networking opportunities. Ironically, while we are connected to more people all over, some of us feel less connected overall.
What works for networking today? While most of your networking may be online these days, the keys are the same for BOTH online AND in-person networking.
Whether you are an introvert or an extrovert, there are some core elements to keep in mind.
When you are selling something, be it a product or service, there are a few hallmarks of trustworthiness (i.e. credibility) that make it easier for consumers to choose you and your product/service over others. In this era where people are often going online first, what are the credibility boosters that can help them choose you over the other providers offering the same thing?
Keep in mind that even if one customer chooses another “store,” there is plenty of business for everyone! It’s not just that the “Law of Abundance” says so… Just look at Target and Tiffany. Both sell jewelry and both are successful. They are trusted to deliver on what they sell at the price for which they sell it. Likewise, there are plenty of customers for Whole Foods AND Sprouts AND Trader Joe’s. All three grocery chains are considered reputable in the healthy grocery industry.
Now, if you are in a different type of industry, establishing and enhancing your credibility in order to attract more customers, clients and patients is a matter of a few factors. Consider these:
Given world events in early 2020, it’s clear that it’s important to be visible online. Many people have shifted to home offices while being “out and about” is discouraged. In some cases, temporarily illegal. People are going online – to social media and search engines – to find the products and services they are looking for. Will they find you?
While we can’t control world events, we can control what we do in response to them. Especially for solo-preneurs and small business owners, it can be easy to pivot and move in the direction of current circumstances.
More people are paying attention to overall health and wellness than ever before and looking for products and services to support that!
They are going online to search. Where will you be found? Being found online is a function of having a website and how often it comes up in relevant searches: Search Engine Optimization (SEO). Your SEO can get an easy boost from social media profiles AND other hyperlinks.
In this interview with Charn Pennewaert, CEO and Founder of Media Stream, you’ll learn useful tips and tools for shifting your gears quickly, easily and affordably. Charn has over 20 years of experience in sales, marketing, SEO organic growth and web design. She also currently owns and manages Wellnys.com which features top trending articles for the health and wellness industry. 
Keep reading for some easy ways you can pivot and POWER UP YOUR ONLINE PRESENCE – Yeah
The Power of Partnership
How do you leverage the power of connections and collaborations to expand your reach as a holistic professional or business owner?
Whether you own your own business or work for someone else, partnerships are a powerful way to expand your reach to new customers, clients or patients AND power up your presence in the marketplace.
What would the world, and our businesses, be like if we viewed everyone as a partner? When we view everyone as a partner, we are more likely to treat people with respect and consideration. From there, we are well-positioned to create partnerships that go beyond the status quo.
For years, I rolled my eyes when people said, "Just be thankful and you will start receiving what you seek." Really? As if!
Of course, once I learned to be grateful for the richness of my life and the rewards of having a business that allows me to do what I love (talk about holistic approaches to health, lifestyle and business), it was clear that they are right.
PASADENA, CA (November 21, 2019) – With a vision of healthy people on a healthy planet, the Holistic Chamber of Commerce (HCC) is weaving together an international movement promoting holistic, natural and sustainable products, services and solutions.
With that focus, we are pleased to announce our new partnership with Maryland University of Integrative Health (MUIH) Professional and Continuing Education (PCE) Department.
Do you have a project in mind? How about one that is still on your to-do list or has been sitting in the back of your mind for a while?
Today is the day! Start it your way!
Starting new (or old) projects is much like planting a seed for a tree. You may wish you had done it years ago so it would already be fully grown and flourishing.
If you didn't, for whatever reason, plant your seed and start your project today.

Have you considered your mission? Whether you call it your mission, vision or your purpose, it can help you in several ways. When I saw the mission for SendOutCards (SOC) at their Relationship Marketing Grand Summit, it brought me back to the mission of the Holistic Chamber of Commerce (which is longer than this one) and helped me see why our alignment with SOC makes so much sense.

Many successful entrepreneurs are very clear about why they do what they do. This is the point of having a strong vision and a written vision or purpose statement. Of course, there are other reasons as well....

Are you called to a higher purpose? What vision are you bringing to life?

People are all around us and we interact with others every day. Whether you are online, on the phone or in person, our intersections with each other create ripple effects with unknown (and sometimes unexpected) consequences.

Many success specialists from Dale Carnegie to Jack Canfield remind us that, to become successful in bringing our vision to life, it is key to surround yourself with successful and positive people.

Are you called to a higher purpose? What vision are you bringing to life?

When talking with Coach Quornesha S. Lemon on how this applies for her and her clients, she points out that it helps to have a strong sense of perception. By being alert to the emotional tone of others, it is easier to communicate and navigate negotiations and relationships to create better results for yourself and others.

Likewise, choosing colleagues and co-workers who resonate with you, whether you are having a phone call or hanging out, can help create an atmosphere of positive energy that extends into all areas of your work and life.

Lemon recommends that being busy, even when you are not busy, is useful for handling negative people. No matter what it is, if you are occupied when a negative person calls, you will have an option to keep your conversation short, minimizing negativity and allowing you to stay focused on higher priorities.

Special thanks to Christie Batt, M.A., for sharing her experience and insights on this core concern for busy professionals and entrepreneurs. Read on for a powerful perspective!

Recently, I was in my office and found myself struggling with a business decision. I had come across a series of treatment centers listed in a periodical and wanted to reach out to them as a resource for post-treatment referrals. There were hundreds of centers, with various approaches and specialties. All of the sudden I was frozen, paralyzed, couldn’t decide what to do (who to call, what to say, which ones to approach). Finally, I hit the pause button on my mental spin cycle, pulled out my meditation cushion, and sat down - right in the middle of my office. I proceeded to center myself. Pray. Breathe. Calm my mind. In a surprisingly short amount of time, through the calm and silence came guidance. I went back to my desk, and in a completely altered state of mind from a few minutes prior, knew exactly what to do.

We may have the practice to turn to a higher source for support and guidance when things are big: life-altering decisions, deep problems, relationship issues - or even the daily meditation, prayer, chanting, silence, yoga, etc. But how often do we consult on the smaller things? Most of our lives today are a struggle to navigate a long list of tasks, assignments, issues, relationships, problems and worries. How badly we need a set of broader shoulders to ease the intensity, find solutions, and provide moment-to-moment peace and serenity!

I used to work out of a home office... There were too many days when I felt isolated and overwhelmed, as if I had do to it all on my own.

Recently talking with some of our Holistic Chamber of Commerce Chapter Presidents, the benefits of networking in a community of like-minded professionals - both online and at local meetings - came up. Meeting visitors often have questions about how it works.

After asking around, I found that Judy Santos, owner of OfficeSlice CoWorking, has a helpful definition to start with: "Community has a variety of meanings.  Families buy into a neighborhood because of the "community" and entrepreneurs can join a coworking space to gain community, or your hobby can place you automatically into a community.  But what does community really mean?  I believe it to be a collection of people, from various industries, locales and backgrounds, brought together for a common purpose.  We all belong to a number of communities, and participation in the community is the key to its success."

However you personally define community, most people seem to agree it can be very helpful in providing support for personal and/or professional success. Here are ideas to help you make the most of a business-oriented community:

As we heal, we get to reveal new layers of ourselves, to learn to love more deeply and openly and to express ourselves in creating life, liberty and the pursuit of happiness.

What are you creating? What will bring more "heaven on earth" for you?

Whether you are solving math problems or helping to heal others, to keep it up as a long-term project or venture, it's important to support yourself, be supported by others and also share your expertise in supporting others.

That's how we create the flow of energy and also cashflow!

With all of the social media options available today, I could also have titled this "Instagram, Snapchat and YouTube, oh my!" Don’t you agree?

If people don’t know about you or how amazing your “widget” is, then you won’t be able to help anyone because they just won’t know. In sharing your message (or product or service) with the world at large, it’s important to actually reach out to people where they are. If they are on LinkedIn, Facebook or Twitter, then choose one or two or more and be there with them.

These days, social media is one of the best ways to meet and reach new people, and stay connected with those who are already part of your tribe! Of course, if you want to connect with your tribe in person, come to our conference in LA on November 4th and 5th 2017 ~

But even when it’s free, social media takes time and your time is valuable. With so many options, how do you choose?

Isn’t that what most of us want?

To find enough time to do it all – enjoy family and friends, make money (i.e. pay bills) and relax? People like Oprah Winfrey, Deepak Chopra, Dr. Oz seem to get extra hours in a day and still have time to play, vacation, whatever. How do they do it?

One thing is for sure, there is a balance between health, time and money, the juggling act (so to speak). This is partially a function of three things

There is a step between “playing it safe” and playing it smart. In baseball, it’s the question of when to leave first base to get home. In the terminology of one of my favorite authors, Barbara Schiffman, C.Ht., it’s when to take your “leap of faith.”

Are you at that step? Are you considering how to expand as effectively as possible? As a professional, practitioner and/or business owner, it’s up to you to decide which monthly time and/or financial commitments make sense because they will lead to more growth and which are just a waste of energy. Are you considering your strengths and opportunities while being aware of your weaknesses and potential challenges?

Do you every have an idea, or find a product/service that you just love, and want to share it with everyone? What do you do when they don't "get it" right away?

When I know I'm on the right track, because people have started signing up already, and I just want to help more people see the value and benefits of the offer, it's time to "massage" the details!

Whether it's reviewing the copy used to tell others about the product/service or looking at where I've put the word out already (and new places to get it posted), I spend time considering my early choices and finetuning the message so that it's clear to everyone why they would want to participate.

As an example, it's mid-May 2014 and our HCC Leadership Retreat is on schedule for June 20th-22nd. We have a strong group already registered and we are excited to create powerful conversations and collaborations. Still, this is different from the typical weekend event and we aren't using a list of big-name speakers because we want everyone to have time to talk about how to make new ideas work. We want to develop real relationships that extend back in to our businesses, communities and the world us. The agenda is taking shape by looking at the strengths and interests of those attending.

How do you massage the details to get the word out further and faster when you know it's worthwhile?

Having recently read the March 4th Special Report edition of TIME Magazine, “Why Medical Bills are Killing Us” by Steven Brill, I see the issue from a different perspective. Clearly, the problem is far larger than most of us would like to think.

Underlying it all are two concerns:

Main Street is broken in terms of health and wellness (consider our high obesity, diabetes, heart disease and cancer statistics), and we wait until we are really sick to see a doctor or go to the hospital.

Wall Street and big business are broken in terms of making choices that balance short-term results and long-term consequences (consider the recent economic meltdown).

Most of you know me as a public person and probably think of me as an extrovert. On weekends, I am often curled up at home with a good book. This got me to considering how opposites work together in building a holistic business...

A. Accept the paradox. Appreciate it.
>Introvert or extrovert. Humility with promotion. Fast and slow. Action and patience. Strength and vulnerability. Is there an area where you have two seemingly contrasting traits/tendencies and/or choices?

Niche Schmiche!

What’s the big deal about finding your niche? It just sounds so limiting… Well, to most of the people I speak with, yes, it does.

Ironically, when I’m talking to someone who has already found their niche, it’s clear that it frees them up tremendously, and creates more success than they expected. Why is that? As Jesse Koren and Sharla Jacobs say in their Rejuvenate Your Practice trainings, “If you want to get rich, find your niche!” And, suppose you decide to “try it on” and see if it can work for you, how do you go about finding your niche?

Because I travel in holistic circles, I hear quite a bit about the “law of attraction.” I hear far less about the “law of action.”

In Texas, they would question if you might be “All hat and no cattle.” I just want you to “talk the talk AND walk the walk.”

When I look at the spirit-based celebs, like Rev. Michael Bernard Beckwith, Deepak Chopra, and Eckhart Tolle, as well as health-based celebs like Dr. Oz and Dr. Andrew Weil, it is clear that there is more to the law of attraction than sitting still and “attracting” your desired results. They use established business tools and techniques to reach new audiences on a regular basis.

While I was in Texas visiting our national Holistic Chamber of Commerce (HCC) members in Austin and San Antonio (and points in between), I enjoyed experiencing, firsthand, the similarities and differences in the ways we interpret holistic health – mentally, physically, spiritually, environmentally.

While there, I said ‘yes!’ to an archery lesson… and learned that, just like in business, there are many elements involved in being successful in archery. Among them, equipment, wind (speed and direction), and keeping a solid stance play important roles. It’s also necessary to stretch new muscles and expand beyond my comfort zone.

I have a guilty pleasure… I play computer solitaire. When I need a break from concentrating on the task at hand, it’s just a too-easy way to step aside and re-focus.

While it’s an exaggeration that I’ve learned everything I know about business from this simple game, it’s taught me a few things. The main thing I’ve figured out is that there’s more than one way to win. In computer solitaire, you can win the hand, of course.

Why do you do what you do? Why did you start your practice as an acupuncturist, chiropractor, nutritionist, sound therapist, intuitive counselor, or …?

Is it because you wanted to help others? Do you still want to help others? Despite the stress and work of being a solo practitioner or sole proprietor?


Now, do you want to share your message of health and healing for the mind-body-spirit-planet? Do you want to make money? Do you want both?

Alright, boys and girls, ladies and gentlemen… Let’s massage the details a little more…

I’m sitting at my desk, considering how to better promote holistic professionals and practitioners. How do I take care of myself, help you take care of yourself, and helps others take care of themselves ~ so we can make the world a better place?

In helping others building their businesses, how do we blend what’s already out there so that we can maintain balance in our budgets (after all, we’re not the government) as well as in our mind-body-spirit?

Have you ever been sitting in a coffee shop, sipping on something yummy, enjoying the peaceful moment and noticed a competing coffee shop just across the street? I did that just the other day and it was quite an ‘aha’ moment.

Like attracts like and, by locating so closely together, competitors can actually build their businesses. Apparently, this is a strong way to find customers.

I often get asked what type of “healer” I am and why I started the international Holistic Chamber of Commerce (HCC)…

This pre-supposes that 'holistic' refers only to healers. From my point-of-view, there are holistic ways of doing business as well as holistic health and wellness experts. Given the state of today's world, I want an attorney with holistic attitudes as much as I want a massage therapist to keep my body in tune. I prefer a bookkeeper with similar values just as I prefer healthy eating and exercise for staying fit.

By Darlene Merkler, Merkler’s Consulting Services. Darlene was our first associated HCC Chapter President in the Inland Empire (CA)!

Initially, I couldn’t find any options… When I was diagnosed with osteo-arthritis and told by my medical doctor that there was nothing that could be done for me-- that I would be in a wheelchair by the time I was 55.

Eventually, after asking everyone I came in contact with about other options, someone mentioned Acupuncture and Massage. So, I tried them both and they helped a lot. 

I also tried Reflexology, Meditation and other holistic approaches to healthcare.